TH True Milk is constantly creating activities such as trials, promotions, gifts, etc. For example, buying 8 yogurt products and giving 1 of the same kind, when Individual Assignment - TuyenNTHSB61394 launching new milk products, TH True Milk also offers a free trial program for customers in big cities. Sản Phẩm hộp sữa chua TH True Milk Sữa chua trường đoản cú thiên nhiên tốt cho sức khỏe: sữa chua trường đoản cú nhiên được làm hoàn toàn tự sữa tươi sạch mát nguyên chất đề nghị lưu giữ vẹn nguyên rất nhiều dưỡng chất như chất đạm, hóa học béo, những vitamin cùng khoáng chất… là số đông dưỡng chất quan trọng hỗ trợ phát triển thể lực với trí lực. Chiến lược Marketing đỉnh cao của TH True Milk "nhắm" vào sức khỏe khách hàng. Sữa chua ăn Dừa tự nhiên TH true YOGURT - TVC 30s. Sữa Chua Uống Men Sống TH true YOGURT - Dinh dưỡng tự nhiên, Tăng cường đề kháng. Sữa chua Sệt TH true YOGURT - Vị ngon sánh mịn từ thiên nhiên TH công nghiên cứu sáng tạo và ra mắt sản phẩm "Sữa tươi tiệt trùng TH true MILK công thức TOPKID hoàn toàn từ sữa tươi Organic - Khỏe mạnh tự nhiên từ tình yêu của Mẹ. Sữa chua TH true Milk giành danh hiệu vàng ở Nga TH True MILK nhận giải thưởng:"Sáng kiến tốt nhất về sức khỏe học đường" TH True Milk đổi 40 thùng sữa gần hết hạn 10 day freshness. With a state-of-the-art bactofugation technology. that eliminates most bacteria, Vinamilk Pasteurized 100% Fresh Milk. stays safe & fresh in 10 days when stored at a temperature. from 4ºC to 6ºC. Sữa chua nha đam tự nhiên TH True Yogurt sử dụng hoàn toàn sữa tươi nguyên chất của trang trại TH, nha đam tươi tự nhiên được chế biến sạch sẽ, hợp vệ sinh. Sản phẩm đạt chất lượng an toàn thực phẩm mang đến sự an tâm cho người dùng. TH True Milk có đội ngũ chuyên Sterilization (UHT) technology is simply understood as a heat treatment process for high temperature milk (130-150oC) in very short time (3-15 seconds) in a closed sterile environment. Thanks to this technology, pasteurized milk retains many nutrients, can be stored at normal temperature and can last from 6 months to 1 year. RkgtgAT. VIETNAM OFFICE Address No. 66, Street no. 48, Tan Phong Ward, Ho Chi Minh City, Vietnam Phone +84 909 043 898 Email sale3 SINGAPORE OFFICE Address No 48 Toh Guan Road East 06-107 Enterprise Hub Singapore 608586 Phone 65 9871 5058 Email enquiry MALAYSIA OFFICE Address Jalan Kencana 1A/26, Taman Pura Kencana, 83300 Sri Gading, Batu Pahat Phone 60 16 776 5028 Enquiry learthtropicfarm Live Yeast Yogurt with Natural Fruit TH true yogurt uses completely pure fresh milk of TH farm, naturally fermented Produced on modern lines with closed technology, keeping all natural nutrition from clean fresh milk. Contains about 1 billion bacteria/jar Using ingredients from natural fruits The product has been proven effective in supporting digestion, making the whole family happy and healthy every day. No preservatives are used Details Live Yeast Yogurt with Natural Fruit TH true yogurt uses completely pure fresh milk of TH farm, naturally fermented Produced on modern lines with closed technology, keeping all natural nutrition from clean fresh milk. Contains about 1 billion bacteria/jar Using ingredients from natural fruits The product has been proven effective in supporting digestion, making the whole family happy and healthy every day. No preservatives are used Ingredients Fresh cow milk 82,4%,sucrose, tropical fruit preparation 5%,soluble fiberinulin, mixture of emulsitier and stabilizergelatine, 471, natural flavoring,natural coloring Beta-caroten 160aiii, passion fruit flavoring, active probiotic Lactobacillus acidophilus cultures, Streptococcus thermophilus and lactobacillus bulgaricus. Contains about 1 billion of native probiotic cultures per cup Instructions For Use Consume immediately after opening Contains Milk Storage Instructions Store refrigerated at 4°C-8°C Reviews Situation As of 2016 TH True was still conducting its marketing offline, even though by this time most brands had moved to digital. Given the aggressive competition with the big players Vinamilk and Dutch Lady, who were early adopters for digital, TH True Yogurt products needed to have an effective digital campaign to gain attention and generate viral activity from consumers. Objective Relaunch TH True Yogurt by reinforce the strongest benefit – DELICIOUS TASTE Problem/Challenge Every brand always claims it has the best tasting products, especially the big brands like Vinamilk or Dutch Lady. Dutch Lady made a strong claim of its product’s taste with the slogan “ngon như nhà làm”. How was TH True Yogurt to define its own taste and stand out from the crowd? Analysis/ Insight When creating online materials, it’s not just about describing what’s good about a product, but how it can keep the audience’s attention till the end of the content/campaign. IN addition, each audience member will have different preferences. Creative idea DELICIOUS IN YOUR OWN WAY Ngon theo cách của bạn Delicious is a subjective judgement for different people, so the idea is to show them different levels of “delicious” with a creative twist to enjoy the content. Additionally, we were able to nicely blend different variants of products into different levels of delicious such as “Ngon quên sầu” for durian, “ngon thanh mát” for aloe vera and “ngon khó cữơng” for the original flavour. Results The content created a major buzz during the launch for its interesting twist and fresh style of execution. We were retained as the digital agency for TH true yogurt in 2017 & 2018 after this successful launch. Main Digital Videos KOL Content Supporting Videos 6s Digital Videos

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